CREATIVE ON DEMAND
2016 - 2017 / Miami, Florida
Director, Strategic Planning & Consumer Insights
Clients: Volkswagen, STAPP, COD
Lead the research and strategic planning initiatives for the Hispanic market, develop culturally relevant messaging communications and design social media strategies.
WELLNESS FOR GROWTH FOUNDATION
2012 - 2017 / Houston, Texas
Founder & Director
Lead the organization's strategic planning efforts and educational initiatives to ensure sustainability. We have empowered over 300 Hispanic families in need since 2012. Visit www.wellness4growth.org.
2014 -2016 / Houston, Texas
Consultant, Marketing Communications & Insights
Provided guidance on the development of successful multichannel branding strategies that increased ROI exceeding forecast by 30%.
2014 -2016 / Houston, Texas
Consultant, Corporate Wellness
Clients: Memorial Hermann Hospital, King Ranch and Metro National
Provided strategic guidance for the corporate wellness programs targeting the Hispanic population and implemented behavioral health initiatives.
2011 - 2013 / Houston, Texas
Director of Communications and Public Relations
Led multichannel communication initiatives and media effort for the Venezuelan Democratic Group, in the Houston Electoral Circuit, increasing the electoral participation by a historic 140%.
AMERICAN HEART ASSOCIATION
2010 / Houston, Texas
Sr. Manager, Go Red por Tu Corazon
Managed the AHA's national Hispanic branding campaign - Go Red por Tu Corazon, providing strategic direction for a cross-functional multicultural team.
LOPEZ NEGRETE COMMUNICATIONS
2008 - 2010 / Houston, Texas
Clients: Walmart, Bank of America, Kraft and Mary Kay
Led the account planning efforts for the top Fortune 500 brand's national Hispanic campaign increasing sales in 2.89%. Implemented a 1MM research plan for insight generation and validation increasing research sales in 25%.
2006 -2007 /Norman, Oklahoma
Led a research initiative on the Hispanic market to understand Internet usage patterns and provided direction to enhance the company's website for the Hispanic audiences.
UNIVERSITY OF OKLAHOMA
2006 - 2007 / Norman, Oklahoma
Public Relations Graduate Assistant
Served as the PR Director for the university's PRSSA chapter, led the PR Zenith Award organization efforts and participated in the organization of the university's South West Education Journalism and Mass Communication Conference.
2002 - 2004 / Caracas, Venezuela
Clients: Hewlett-Packard, DHL, MasterCard, Avon Cosmetics, Polar Beer, FarmaAhorro,
Implemented national marketing campaigns that increased awareness and sales, and received national and regional marketing awards.
2011 - 2002 / Caracas, Venezuela
On-air talent for a health and wellness TV show called "Fusion Latina" aired on Meridiano Television in Venezuela.