PROFESSIONAL EXPERIENCE

CREATIVE ON DEMAND

2016 - 2017 / Miami, Florida

Director, Strategic Planning & Consumer Insights

Clients: Volkswagen, STAPP, COD

Lead the research and strategic planning initiatives for the Hispanic market, develop culturally relevant messaging communications and design social media strategies. 

WELLNESS FOR GROWTH FOUNDATION

2012 - 2017 / Houston, Texas

Founder & Director

Lead the organization's strategic planning efforts and educational initiatives to ensure sustainability. We have empowered over 300 Hispanic families in need since 2012. Visit www.wellness4growth.org. 

RAICES MEDIA

2014 -2016 / Houston, Texas

Consultant, Marketing Communications & Insights

Provided guidance on the development of successful multichannel branding strategies that increased ROI exceeding forecast by 30%. 

MEMORIAL HERMANN

2014 -2016 / Houston, Texas

Consultant, Corporate Wellness

Clients: Memorial Hermann Hospital, King Ranch and Metro National

Provided strategic guidance for the corporate wellness programs targeting the Hispanic population and implemented behavioral health initiatives. 

DEMOCRATIC GROUP

2011 - 2013 / Houston, Texas

Director of Communications and Public Relations

Led multichannel communication initiatives and media effort for the Venezuelan Democratic Group, in the Houston Electoral Circuit, increasing the electoral participation by a historic 140%. 

AMERICAN HEART ASSOCIATION

2010 / Houston, Texas

Sr. Manager, Go Red por Tu Corazon

Managed the AHA's national Hispanic branding campaign - Go Red por Tu Corazon, providing strategic direction for a cross-functional multicultural team.

LOPEZ NEGRETE COMMUNICATIONS

2008 - 2010 / Houston, Texas

Account Planner

Clients: Walmart, Bank of America, Kraft and Mary Kay

Led the account planning efforts for the top Fortune 500 brand's national Hispanic campaign increasing sales in 2.89%. Implemented a 1MM research plan for insight generation and validation increasing research sales in 25%. 

ENYE MEDIA

2006 -2007 /Norman, Oklahoma

Account Executive

Led a research initiative on the Hispanic market to understand Internet usage patterns and provided direction to enhance the company's website for the Hispanic audiences. 

UNIVERSITY OF OKLAHOMA

2006 - 2007 / Norman, Oklahoma

Public Relations Graduate Assistant

Served as the PR Director for the university's PRSSA chapter, led the PR Zenith Award organization efforts and participated in the organization of the university's South West Education Journalism and Mass Communication Conference. 

POWER MARKETING

2002 - 2004 / Caracas, Venezuela

Account Executive

Clients: Hewlett-Packard, DHL, MasterCard, Avon Cosmetics, Polar Beer, FarmaAhorro, 

Implemented national marketing campaigns that increased awareness and sales, and received national and regional marketing awards. 

MERIDIANO TV

2011 - 2002 / Caracas, Venezuela

On-air Talent

On-air talent for a health and wellness TV show called "Fusion Latina" aired on Meridiano Television in Venezuela.